Built social calendars spotlighting beauty and skincare launches, tailoring content to trend-driven social communities.

Created digital content tailored for the Nespresso app, supporting brand engagement within a premium consumer experience.

Created social calendars that highlighted luxury collections and seasonal storytelling for Canada’s iconic jeweler.

Led B2B social for Rogers Business, developing platform-native content and performance reports that strengthened client engagement.

Ran full social operations, shaping brand voice, content and fan engagement for this leading dairy label.

Drove daily social management, delivering fresh, playful content that kept the brand top of mind in the grocery aisle.

Crafted calendars that translated Provence’s heritage into social storytelling, connecting product rituals with modern beauty culture.

Designed course materials in partnership with Toronto Metropolitan University’s DMZ incubator, helping entrepreneurs develop digital marketing and social strategy skills.

Managed social content, community engagement, and reporting for a beverage brand under the Keurig Dr. Pepper Canada portfolio.