Work
From editorial desks to viral campaigns, I blend journalism, agency expertise and digital strategy to craft content that sparks engagement and shapes culture. My work spans CPG, lifestyle and entertainment, where I’ve built narratives that connect brands with the right audiences.
Playstation Canada
We Are Social — 2023 - 2025
Community Strategy 🫶
I created PlayStation Canada’s first social strategy and brand voice, introducing fan-centered content and always-on community engagement.
Strategy Snapshot:
🗣️ Clear, defined brand voice
🎯 First-ever local content strategy
🎁 Community engagement
Campaigns & Collabs 🤝
I collaborated on influencer-led content to bring PlayStation CA into cultural conversations beyond gaming. By tapping into local creators in food, fashion and entertainment, we expanded the brand’s reach and showcased gaming worlds in fresh, unexpected ways.
Astro Bot 🤖
I led the title launch campaign, building out a brand mascot voice through a full slate of character-driven social content.
Ghost of Tsushima 🥷🏻
I brought the game’s cinematic scale to life
online by framing it as a travel and exploration experience across social platforms.
Until Dawn 💀
I designed gamified, choice-based story formats that mirrored the title’s decision-driven gameplay.
Title Launches 🎬
I crafted launch plans for major title releases, adapting voice and engagement tactics to fit each release.
With limited global assets, I sourced visuals and built lo-fi content that still connected with fans authentically.
The result? Static formats outperformed past branded content, driving higher engagement through interactive, audience-first content.
