Work
From editorial desks to viral campaigns, I blend journalism, agency expertise and digital strategy to craft content that sparks engagement and shapes culture. My work spans CPG, lifestyle and entertainment, where I’ve built narratives that connect brands with the right audiences.
Paramount+ Canada
We Are Social — 2023 - 2025
Community Strategy 🫶
I shaped Paramount+ Canada’s social tone of voice and always-on presence across platforms, launching new touchpoints like the brand’s Letterboxd account and driving fan engagement through giveaways and campaign activations.
Strategy Snapshot:
🗣️ Always-on presence
🎯 Shaped tone of voice
🎁 Fan-first activations
Campaigns & Collabs 🤝
I led national rollouts and fan-first moments through social strategy, content planning and community engagement.
SpongeBob’s 25th Birthday 🎉
Tripled average giveaway metrics, garnered 2M+ campaign impressions and 500K+ organic views on its hero video — Paramount+ CA’s top-performing campaign!
Krabby Patty Kollab 🍔
I drove content and community strategy for Paramount+ CA’s Krabby Patty Kollab with Wendy’s Canada, spotlighting Toronto restaurants to build buzz around the limited-edition launch.
Goat Campaign 🐐
I shaped the Canadian launch of Paramount+’s global brand mascot, aligning voice and tone across channels.
Title Launches 🎬
I crafted launch and social rollout plans for dozens of Paramount+ CA titles, shaping content and community strategy to align with each release.
I adapted tone of voice and fan engagement tactics per title, tapping into the right online spaces to keep each launch feel culturally in-tune.
The result? Title launches that felt authentic, platform-native and fandom-focused.
